大数据背景下网络舆情危机应对策略研究

Research on Coping Strategies of Network Public Perception Crisis Under the Background of Big Data

互联网的迅速发展在给网络舆情工作带来新机遇的同时,也产生了一些值得关注的新问题。网络信息的碎片化容易影响网民对信息的判断,使其产生情绪的波动,甚至造成网络舆情危机。在大数据影响日益广泛的背景下,提升数据处理能力和舆情应对时效要从促进传统管理思维的转型和升级入手,以预警、预防和善后为重点,在舆情发展的不同阶段分别建立和健全相应的管理机制。

The rapid development of internet has brought new opportunities to the work of network public perception.At the same time,there are also some new problems that deserve our attention.The fragmentation of network information can easily affect the judgement of netizens on information,give rise to the fluctuation of their emotions,and even cause the crisis of network public perception.Under the background of the increasingly widespread influence of big data,improving data processing ability and public opinion response time should start with promoting the transformation and upgrading of traditional management thinking,focus on early warning,prevention and rehabilitation,and establish and improve corresponding management mechanisms at different stages of public opinion development.