基于信息风险感知的网络虚假信息传播行为影响因素研究

Research on Influencing Factors of Network False Information Transmission Behavior Based on Information Risk Perception

[目的/意义]网络虚假信息的肆意传播正成为危害人类社会的风险事件,探究网络虚假信息传播行为的影响因素,对网络虚假信息的抑制及治理具有积极意义。[方法/过程]文章以风险感知理论为基础,基于心理测量范式和社会放大理论构建网络虚假信息传播行为影响因素模型,通过问卷调查和SPSS软件验证所构建的模型并进行修正。[结果/结论]数据结果表明,情绪、信任、信息数量与质量会对虚假信息传播行为产生积极影响,而知识,媒体接触会对虚假信息传播行为产生消极影响。

[Purpose/significance]The arbitrarily spreading of false information on the Internet is becoming a risk event that jeopardizes human society.It is of positive significance to investigate the influencing factors of false information dissemination on the network and to suppress and control the false information of the network.[Method/process]Under the theory of risk perception,this paper constructs the influencing factors model of network false information dissemination behavior based on psychometric paradigm and social zoom theory,and validates the model and corrects it through questionnaire survey and SPSS software.[Result/conclusion]The data results show that emotion,trust,quantity and quality of information will have a positive impact on the behavior of false information dissemination,while knowledge and media contact will have a negative impact on the behavior of false information dissemination.