电子商务农产品信息标准化发展研究

Research on the Development of Agricultural Products Information Standardization in E-Commerce

发展农产品电子商务是提高农产品以及农业竞争力的重要途径。本文通过对我国农产品信息标准化概念和现状的研究,发现农产品信息标准化存在的标准制定缺乏协调性和统一规范等问题,结合电子商务领域中消费者对农产品信息的要求,建立农产品分类与编码体系和发布规则,构建电子商务农产品信息标准体系推动“互联网+”农业的跨界组合发展。

It is an important way to improve the competitiveness of agricultural products and agriculture by researching on agricultural e-commerce.Through the research on the concept and current situation of agricultural products information standardization in China,this paper finds that the standardization of agricultural products information lacks coordination and uniform regulation.Combining consumers' requirements in the e-commerce field for agricultural products information,it establishes a classification and coding system and publication rules for agricultural products and builds an e-commerce agricultural products information standard system,to promote the development of cross-border combination of "Internet +" agriculture.