电子商务背景下生鲜农产品冷链物流绩效评价体系研究

Research on Performance Evaluation System of Fresh Agricultural Products Cold Chain Logistics under the Background of E-commerce

在生鲜电商的发展带动下,生鲜农产品冷链物流的发展也得到重视,构建冷链物流绩效评价体系,可以进一步为其发展规划提供支持。文章首先介绍了生鲜农产品冷链物流的发展现状,着重探讨电子商务背景下的生鲜农产品冷链物流绩效评价体系的设计和应用策略,以期加快我国生鲜农产品冷链物流的发展。

Under the development of fresh electricity e-commerce, the development of cold chain logistics of fresh agricultural products has also been paid attention to. The construction of cold chain logistics performance evaluation system can further support its development planning. The article introduces the development status of cold chain logistics of fresh agricultural products, and focuses on the design and application strategy of the cold chain logistics performance evaluation system of fresh agricultural products under the background of e-commerce, in order to accelerate the development of cold chain logistics of fresh agricultural products in China.