新时代语境下手工刺绣在包袋设计中的应用

The Application of Hand Embroidery in Bag Design in the Context of New Era

新时代语境赋予了手工刺绣包袋更多的表现形式和更深层次的文化内涵,表现形式体现在图案素材及创作方法的多样性、刺绣材料的多种搭配、与其它装饰工艺的结合等方面,文化内涵包括情感诉求和体验价值。通过手工刺绣装饰包袋产品,能够提升包袋产品的经济价值、文化价值、审美价值,以适应市场对产品个性化需求的趋势,焕发出新时代的生命力。

In the context of the new era,it gives the hand-embroidered more forms of expression and deeper cultural connotation,the forms of expression are manifested in the diversity of pattern materials and creative methods,the various collocations of embroidery materials,and the combination with other decorative techniques,cultural connotation includes emotional appeal and experience value.The bag product decorated by hand embroidery can enhance the economic value,cultural value and aesthetic value of the bag product,in order to adapt the market to the product individuality demand tendency, and to revitalize the vitality of the new era.