在线销售中的“真皮标志”

Significance of the Leather Logo in Online Sales

通过对真皮产品的消费情况,特别是在线销售情况进行问卷调研,研究在线销售中真皮标志的标识作用。结果表明:对消费者进行有关真皮标志知识的普及和大力宣传推,可提高消费者的购买信心,从而增加真皮产品的市场份额,促进真皮产品在线销售的发展。

This paper investigates the labeling effect of leather logo in online sales by conducting a questionnaire survey on the consumption of leather products, especially online sales. The results show that popularizing the consumer’s knowledge about the leather logo, promoting the use of the leather logo and highlighting the visual role of the leather logo in online sales can enhance the purchasing confidence of consumers, thereby increasing the market share of leather products and promoting the development of online sales of leather products.