四川民族地区体育旅游现状及发展模式探析

Analysis on the Present Situation and Development Model of Sports Tourism in Sichuan Minority Areas

伴随着全民健身活动在我国如火如荼的进程中,体育旅游扮演着丰富广大人民群众休闲娱乐健身方式的重要角色,且在体育产业加快推进体育其他产业相融合的背景下,体育旅游发展迅速,并作为推动区域经济增长的重要杠杆日渐发挥出不可忽视的作用。目前,体育旅游资源已成为现代旅游的一个重要发展支撑点,民族体育旅游则是体育旅游的一大特色,因此,如何克服民族体育旅游的发展劣势和局限,发挥出民族体育旅游的经济价值、文化价值,已经成为业界亟待解决的新课题。四川民族地区的体育旅游资源主要集中在甘孜藏族自治州、阿坝藏族自治州、凉山彝族自治州等少数民族聚居区,对四川民族地区的民族体育旅游现状进行实地调研和分析,找出当前的发展特点、存在问题及发展模式,以促进四川地区民族体育旅游资源更有效的开发和利用,最终满足广大人民群众日益增长的特色体育旅游的需要。

Along with the nationwide fitness activities in the process of China's full swing,sports tourism plays an important role in enriching the masses of people's leisure sports and fitness methods.In the context of sports industry accelerating the integration of other sports industries,sports tourism develops rapidly,and plays an important role in promoting regional economic growth.At present,sports tourism resources have become an important support point for the development of modern tourism,and national sports tourism is a major feature of sports tourism.Therefore,how to overcome the disadvantages and limitations of the development of national sports tourism and give full play to the economic and cultural value of national sports tourism has become a new issue to be solved urgently in the industry.The sports tourism resources in Sichuan minority areas are mainly concentrated in the ethnic minority areas,such as Ganzi Tibetan Autonomous Prefecture,Aba Tibetan Autonomous Prefecture and Liangshan Yi Autonomous Prefecture.Field investigation and analysis of the current situation of ethnic sports tourism in Sichuan ethnic areas are conducted to find out the current development characteristics,existing problems and development models so as to promote the more effective opening of the national sports tourism resources in Sichuan.The development and utilization will ultimately meet the growing needs of the broad masses of the people for characteristic sports tourism.