电子商务专业实践教学模式探讨

Discussion on Practical Teaching Model of E-commerce Specialty

作为新兴产业,电子商务近年来发展环境日趋成熟,在国民经济中所占比重不断提升.在此背景下,越来越多的高校开设电子商务专业,并在专业教学过程中推行校企合作模式.但受课程教学观念、师资力量建设、课程考核形式等因素影响,校企合作实践模式的实施效果并不理想.为此,提出了转变观念,提高实践教学重视程度、激发兴趣活跃课堂气氛、完善专业实践教学体系、调整评价模式等改进措施,以期推动电子商务专业校企合作实践教学模式更好地发展.

As a new industry,e-commerce has become more and more mature in recent years,and its proportion in the national economy has been increasing.In this context,more and more colleges and universities are offering e-commerce majors and implementing school-enterprise cooperation mode in the process of professional teaching.However,due to the influence of the form of curriculum assessment and other factors,the implementation effect of school-enterprise cooperation practice mode is not ideal.Therefore,some improvement measures are suggested,such as changing the concept,attaching greater importance to practical teaching,stimulating interest and activating classroom atmosphere,improving professional practice teaching system and adjusting evaluation mode,to better develop teaching mode of enterprise cooperation in e-commerce education.