谣言在老年易感群体中的传播研究:信息、渠道与受众

Research on the spread of rumors in the elderly susceptible groups: information, channels and audiences

媒体融合的高速发展给中国老年人的信息传播生态带来了极大挑战,引发了老年信息传播中谣言肆虐的社会问题,损害老年人身心健康和社会信任,进而影响正常的公共秩序和整个社会的和谐稳定。基于中国老龄化趋势下的谣言传播现象,采用定量与定性结合的研究方法,以问卷调查形式采集谣言易感老年群体相关数据,并结合深度访谈的研究方法进行综合研究。结果表明,谣言在老年易感群体中的广泛传播是由谣言的信息特征、谣言在老年受众中的传播渠道和谣言易感老年受众的特性三方面传播要素共同作用的结果。要科学有效地治理谣言,需综合考虑三方面传播要素。

The rapid development of media convergence has brought great challenges to the information dissemination ecology of the elderly in China,and triggered the social problems of rampant rumors in the information dissemination among the elderly,which damaged the physical and mental health and social trust of the elderly,and then affects the normal public order and the harmonious stability of the whole society.Based on the phenomenon of rumor spreading among the elderly people of China, this paper adopts quantitative and qualitative research methods to collect relevant data of the rumor-susceptible elderly population in the form of questionnaires survey,and conducts a comprehensive study by combining the research method of in-depth interview.The results show that the wide spread of rumors among elderly susceptible groups results from the joint action of three communication elements:the information characteristics of rumors,the communication channels of rumors in the elderly audience and the characteristics of the susceptible elderly audience of rumors.To deal with rumors scientifically and effectively,three factors should be considered comprehensively.