“互联网+”背景下手工艺O2O平台规划与设计

Planning and Design of Handicraft O2O Platform in Era of Internet

以互联网聚集手艺人、消费者和品牌策划公司对手工艺进行传播与营销是信息时代传统手工艺寻求发展的出路之一。通过分析当前手工艺发展所面临的问题,主要包括经济环境变化、传承艰难;手艺人思维局限,产品难以满足大众需求;缺乏广泛参与和多层次资源整合的平台。提出复兴手工艺的策略,包括整合社会、公共服务资源;定制与现成品双管齐下;利用大数据深挖用户行为,精准定位需求。最后提出手工艺O2O平台规划与设计方案,包括元数据信息构建、需求功能设计、后台管理模块设计、主界面规划设计等内容。

Using the Internet to gather craftsmen,consumers and brand planning companies for handicraft communication and marketing is one of the ways to seek the development of traditional handicrafts in the information age.This paper analyzes the problems faced in the development of current handicrafts and puts forward the strategy of reviving handicrafts:the integration of social and public service resources,customization and current products,and the use of big data to dig deep into user behavior,accurate positioning of demand.Finally,the paper puts forward the planning and design scheme of handicraft O2 O platform,including the construction of metadata information,the design of demand function,the design of background management module and the design of main interface planning.