应用大数据平台助推商业银行战略转型

Applying the Big Data Platform to Promote Strategic Transformation of Commercial Banks

近年来,随着信息及互联网技术的飞速发展,大数据对每个领域产生着越来越深远的影响,众多商业银行在战略转型过程中,为精准寻找市场商机和开辟新的业务增长点,正在不断加深大数据技术在经营中的运用.论文简述了银行大数据应用的概念和现状,提出了相关发展策略,以期高效推动商业银行的战略转型.

In recent years,with the rapid development of information and internet technology,big data has more and more far-reaching impact on each field.In the process of strategic transformation,many commercial banks are deepening the application of big data technology in operation in order to find market opportunities and open up new business growth points accurately.This paper outlines the concept and current situation of the application of big data in banks,and puts forward relevant development strategies in order to effectively promote the strategic transformation of commercial banks.