智慧加油站——新零售商业结构的探索

Smart Petrol Station--Exploration of New Retail Business Structure

随着"互联网+"的兴起,传统销售企业及模式逐渐被时代淘汰,加油站的商业结构也面临相同的问题.随着智慧加油站理念的出现,加油站零售结构与互联网技术融合一在起,形成了线上线下相结合的企业模式,弃旧立新,适应电商、智能化技术的发展需求,实现了企业转型.论文以智慧加油站为例,介绍了智慧加油站的运行现状和营销策略,并就新零售商业结构进行了探讨.

With the rise of"Internet+",traditional sales enterprises and modes are gradually eliminated by the times.The commercial structure of petrol stations is also facing the same problems.With the emergence of the concept of smart petrol stations,the integration of retail structure of petrol stations and internet technology has formed an enterprise mode combining online and offline.Enterprises abandon the old and build new ones to meet the needs of the development of e-commerce and intelligent technology,thus realizing the transformation of enterprises.Taking the smart petrol station as an example,this paper introduces the operation status and marketing strategy of the smart petrol station,and discusses the new retail business structure.