基于社会网络理论的展览会成功关键因素研究——以中国北方国际自行车电动车展览会为例

Study on Key Factors of Exhibition Success Based on Social Network Theory——Taking North China International Bicycle Electric Vehicle Exhibition as an example

创办于2001年的中国北方国际自行车电动车展览会,不仅是自行车行业的一次盛会,而且在展览行业中获得多方赞誉。本研究对其参展商、专业观众等开展调研,在进行多视角综合评价的基础上,解析其成功关键因素,识别其所嵌入的社会网络,并对该网络的特征予以定性描述和定量分析。研究结果对行业协会主导下的专业性展会的创立与发展,尤其是地方性协会如何基于本地产业基础来培育专业型展会,具有借鉴意义。

founded in 2001,the China North International Bicycle Electric Vehicle Exhibition is not only a grand event in the bicycle industry,but also won many praises in the exhibition industry.This study conducts study on its exhibitors and professional audiences.Based on comprehensive evaluation of multiple perspectives,it analyzes the key factors of its success,identifies the social network embedded in it,and qualitatively describes and quantitatively analyzes the characteristics of the network.The study results are of reference to the establishment and development of professional exhibitions led by industry associations,especially how local associations may cultivate professional exhibitions based on local industry foundations.