摘要
融媒体就是充分利用好各种传媒载体,建立一种新型和谐的媒体关系,实现新旧媒体的优势互补,达到1+1>2的效果。落实在技术方案上就是按照“中央厨房”模式,实行一次采集、多种生成、多元传播,打造融媒体矩阵,把广播、电视、互联网、两微一端的优势互为整合,互为利用,使其功能、手段、价值得以全面提升。
Media convergence is to make full use of various media carriers to establish a new type of harmonious media relationship and realize the complementarity of old and new media to reach greater effect. The implementation of the technology plan is based on the "Central kitchen" model. It implements a single collection, multiple generation, and diversified communication, and creates a matrix of integrated media. It integrates the advantages of radio, television, the Internet, Weibo, Wechat and News apps to comprehensively improve its function, means, and value.
作者
秦双华
Qin Shuanghua(Lishui Liancheng Street Culture Radio and TV Service Station,Lianshui 223400,China)
出处
《中国有线电视》
2019年第9期980-982,共3页
China Digital Cable TV