新媒体时代Vlog的发展探析

Analysis on the Development of Vlog in the New Media Age

在当今的媒体时代,新媒体的发展势头越来越迅猛,人们也更习惯接受碎片化的信息,自2018年以抖音、快手等APP为代表的短视频火爆以来,短视频创作在国内掀起了一股狂潮,产生了极大的影响力,由此Vlog即视频博客、影像日志,在国内的各个新媒体传播平台流行开来。在新媒体时代,移动短视频的创作越来越多样化,传播方式越来越丰富,传播特点也越来越鲜明。

In today’s media era, the development momentum of new media is more and more rapid, and people are more accustomed to receiving fragmented information. Since the popularity of short videos represented by apps such as trembler and fast-hand in 2018, short video creation has set off a wave in China, which has a great influence. Vlog is video blog and video diary, the new media communication platform in China has become popular. In the new media era, the creation of mobile short video is more and more diversified, the mode of communication is more and more abundant, and the characteristics of communication are more and more distinct.