张家界市篮球商业赛事发展的SWOT分析

SWOT Analysis on the Development of Commercial Basketball Games in Zhangjiajie

本文运用文献资料法、专家访谈法、逻辑分析法等研究方法,并采用SWOT法分析了张家界市篮球商业赛事发展的优势因素、制约因素、发展机遇及其面临的挑战。结果表明:张家界市篮球商业赛事发展过程中存在管理制度混乱、市场份额少、缺乏高水平篮球裁判员、商业气息过于浓厚等问题,并提出健全篮球商业赛事市场管理制度、培养高级别篮球裁判员、打造篮球商业赛事品牌、提升篮球产业占体育市场份额等相应的解决对策,旨为促进张家界市篮球商业赛事进一步发展提供可靠的理论参考依据。

By using the methods of documentation,expert interview and logical analysis,and using SWOT method,this paper analyses the advantages,constraints,opportunities and challenges of the development of Zhangjiajie commercial basketball events.The results show that there are some problems in the development,such as confusion of management system,lack of market share,lack of high-level basketball referees and too strong commercial atmosphere.The corresponding solutions are put forward to improve the market management system of the events:train high-level basketball referees,build the brand of basketball business events,and enhance the basketball industry's share of sports market.The purpose of the study is to provide a reliable theoretical reference for the further development of Zhangjiajie commercial basketball events.