气候变化纪录片的跨国受众研究

An Analysis on Transnational Audience of Documentaries on Climate Change

近年来国际社会对气候变化问题日益重视,以气候变化为主题的纪录片也逐渐成为一种主要的纪录片题材。气候变化作为一种指向“未来”的全球风险议题,正在挑战各个学科基于“过去”或是“现时”导向的传统思维方式,因而需要探寻新的概念工具去面对“未来”。在这种“未来导向”的启发下,考察并比较了跨国受众对于气候变化纪录片的解读,分析了人们对于气候变化的意识和态度以及从中透露出的对于“未来”的态度倾向。研究发现:跨国受众的讨论集中呈现出3个较为明显的论述主题,围绕每种论述主题都出现了两种截然相反而并存的话语,它们共同揭示了跨国受众在气候变化议题上矛盾的意识和态度,“未来”在人们的理解中也呈现出分裂的状态。

The international community has paid increasing attention to the issue of climate change in recent years,and climate change documentaries have gradually become a major genre as well.As a global risk which points to the “future”,climate change is challenging the traditional thinking based on the “past” or “present” of various disciplines.Therefore,it is necessary to explore new conceptual tools to face the “future”.Inspired by this “future-oriented” approach,this paper examines and compares the interpretations of documentaries on climate change by transnational audiences,and analyzes people's awareness and attitudes towards climate change as well as their attitudes towards the “future” revealed in their discussion.It is found that transnational audience's discussion mainly shows three relatively clear themes and on each theme there exists two types of opposing discourses side by side.It reveals that transnational audience's awareness and attitudes towards climate change is ambivalent,and “future” is also divided in their understanding.Finally,the paper discusses documentaries' role in the communication of climate change,as well as possible problems faced by them.The inherent characteristics of climate change may pose challenges to the communication effect of documentaries.