融媒体背景下移动短视频新闻传播策略探析

Analysis of Mobile Short Video News Communication Strategies under the Background of Media Fusion

移动短视频新闻是新闻内容和短视频的结合,是继文字、图片、声音、图像之后的又一种新兴的新闻语言,融媒体的发展为其提供了全新的理念和技术的支持。在融媒体发展视域下,移动短视频新闻具备了时效性强、技术简化、题材丰富、扩大话语空间等传播优势,逐步引发学界和业界的高度关注。通过大量实践案例分析发现,在我国,移动短视频新闻的传播现阶段依然存在若干问题影响和制约其发展。目前我国专业的移动短视频应用还较少,移动短视频新闻的传播策略仍值得探究。

Mobile short video news is the combination of news content and short video. It is another new news language after words, pictures, sounds and images. The development of the media fusion provides a new idea and technical support for it. From the perspective of media fusion development, mobile short video news has the advantages of strong timeliness, simplified technology, rich subject matter and expanding discourse space, which gradually attracts the attention of academia and industry. Through a large number of practical case studies, there are still some problems affecting and restricting the development of mobile short video news in China at this stage. At present, there are few professional mobile short video applications in China, and the communication strategy of mobile short video news is still worth exploring.