网络环境下政府危机公关对策研究——以红黄蓝幼儿园事件为例

Study on the Countermeasures of Government Crisis Management Under the Network Environment: “Red, Yellow and Blue Kindergarten Affair” as an Example

在总结网络媒介传播特点的基础上,以红黄蓝幼儿园事件为研究案例,应用TF-IDF等技术对其中关键词进行了提取和处理,分析了网络舆情,并指出政府在应对危机中存在的问题。为了增强政府的危机公关能力,文章从快速应对公共危机、积极实行网络参政议政、建立网络舆情监控机制与有效疏导网民情绪四个方面给出了政府危机公关的策略。

After summarizing the characteristics of network media communication, this paper applies technology like the TF-IDF to extract and process the Keywords in the Red Yellow Blue Kindergarten incident, and analyzes the internet public opinions. Then the problems in the crisis management for the government are pointed out. In order to improve the government crisis management capacity, the paper puts forward crisis management strategies from the following four aspects:quick response to public crises, actively promoting the political participation through network, online public opinion monitoring mechanism and effective relief of netizens’ emotions.