网络直播中不正当竞争行为的法律规制

On Law Regulation of Unfair Competition Behavior in Network Live Broadcasting

网络直播中存在着违反《中华人民共和国反不正当竞争法》一般条款和具体条款之行为,适用该法规制网络直播中的不正当竞争行为具有一定的优势,但也存在着一些问题。为了稳定网络直播市场的竞争秩序以及保护网络直播平台经营者的合法权益,应探索出合适的法律路径来规制网络直播中的不正当竞争行为。

There are ACTS violating the general and specific provisions of the anti-unfair competition law of the People's Republic of China in network live broadcasting, and there are some problems in applying the law to regulate the unfair competition in network live broadcasting. Therefore, In order to stabilize the competition order of the network live broadcasting market and protect the legitimate rights and interests of the operators of the network live broadcasting platforms, we should explore a proper way to regulate the unfair competition in network broadcast.