新媒体时代下江西红色文化传播实践探索

Explore the Practice of Jiangxi Red Culture Communication in the New Media Era

当前,江西红色文化传播面临文化基础设施落后、缺少红色文化领军人才、文化传播水平有待进一步提高等挑战。在新媒体时代,应努力构建“红色文化传承与创新”区,从战略的高度来布局;用“活”红色资源,把红色历史资料、红色旧址建筑、红色馆藏、红色艺术、红色餐饮等红色文化元素都挖掘出来,应用到生产、生活和交流中;引导民众广泛参与红色文化的传播活动,提升地方软实力。只有这样,才能使红色文化传播取得理想效果。

At present, the dissemination of red culture in Jiangxi is facing challenges such as backward cultural infrastructure, the lack of red cultural leaders and the need for further improvement of cultural communication. In the new media era, we should strive to build "the inheritance and innovation of red culture areas", to layout from a strategic height;to bring the red resources into new uses, including the historical data, construction sites, red art collections, catering and other red cultural elements;to apply them in the production, in peoples life and communicative exchanges;to encourage public participation in red cultural communication activities, and to enhance the soft power of Jiangxi local areas. Only in this way can we achieve the ideal effect of the dissemination of the red culture.