城市居民自驾游动机、涉入及行为意向关系研究——以厦门市居民为调查对象

Study on the Relationship Among Motivation,Involvement and Behavioral Intention of Urban Residents in Self-driving Travel——Taking Xiamen Residents as Survey Objects

【目的/意义】针对当下我国自驾车旅游飞速发展的现状,以厦门市居民为调查对象,探讨城市居民自驾游动机、涉入及行为意向之间的关系,以期拓展实证案例,为后续相关研究提供借鉴。【方法/过程】通过对国内外文献进行梳理,回顾了自驾车旅游的研究进展,并基于相关研究成果提出城市居民自驾游动机、涉入及行为意向的关系假设,构建结构方程模型,以问卷调研的形式进行数据采集,并运用SPSS 17.0和AMOS 21.0检验城市居民自驾游动机、涉入及行为意向间的相关关系。【结果/结论】结果表明:自驾游动机对旅游涉入及行为意向具有显著正向影响,旅游涉入对行为意向具有显著正向影响,旅游涉入在自驾游动机对行为意向的影响中起部分中介作用。从游客和旅游目的地2个方面提出做好自驾游出行计划、迎合游客动机开发不同产品、完善相关配套设施和服务、增强旅游地形象宣传等建议。

【Objectve/Meaning】In view of the present situation of the rapid development of self-driving travel in China,by taking Xiamen residents as the survey objects,the relationship among the motivation,involvement and behavior intention of urban residents in self-driving travel was explored in order to expand the empirical cases and provide reference for the follow-up relevant research.【Methods/Procedures】Based on the relevant research results,the hypothesis of the relationship among the motivation,involvement and behavioral intention of urban residents in self-driving travel was put forward.The structural equation model was constructed.The data acquisition was carried out in the form of questionnaire investigation,and the correlation among the motivation,involvement and behavioral intention of urban residents in self-driving travel was tested by SPSS 17.0 and AMOS 21.0.【Results/Conclusions】The results showed that the motivation of self-driving travel had a significant positive influence on tourism involvement and behavioral intention,and tourism involvement had a significant positive influence on behavioral intention.Tourism involvement played a partial mediating role in the influence of self-driving travel motivation on behavioral intention.From the two aspects of tourists and tourist destination,the countermeasures were put forward including making self-driving travel plan,catering to tourists' motivation to develop different products,improving the relevant supporting facilities and services,and enhancing the image publicity of tourist destinations,etc.