“互联网+”背景下安徽茶叶出口贸易发展对策

Countermeasures for Anhui Tea Export Trade Under the Background of “Internet+”

【目的/意义】分析安徽茶叶出口贸易现状,总结存在的问题,为安徽茶叶出口贸易发展提供对策建议。【方法/过程】运用文献研究法,对安徽茶叶出口量、出口额、出口平均价格、出口的国家和地区情况,以及徽茶出口的产品结构进行分析,就安徽茶业存在的问题,基于“互联网+”背景所能带来的革新,为促进徽茶出口提供相应对策。【结果/结论】“互联网+”背景有利于实现茶叶的产业化经营、有利于改变传统的销售方式、有利于避开贸易壁垒、有利于加强对市场需求的了解等,基于此提出构建茶业互动平台、培养多层次专业人才、培养茶农茶商互联网意识、多渠道面向客户,以及构建“龙头企业+基地”的模式等对策来促进安徽茶叶的出口贸易。

【Objective/Meaning】The present situation of Anhui tea export trade was analyzed,and the existing problems were summarized,in order to provide countermeasures for the development of Anhui tea export trade.【Methods/Procedures】By means of literature research method,the export volume,amount of exports,average export prices,the situation of exporting countries regions and the product structure of Anhui tea exportation were analyzed.According to the existing problems of Anhui tea industry and based on the innovation brought by the background of"Internet+",the corresponding countermeasures for promoting the exportation of Anhui tea were put forward.【Results/Conclusions】The background of"Internet+"was conducive to realizing the industrial management of tea,changing the traditional sales mode,avoiding trade barriers and strengthening the understanding of market demand,etc.Based on this,the countermeasures were put forward including constructing the interactive platform of tea industry,training multi-level professional talents,cultivating Internet consciousness of tea farmers and merchants,facing the customers through multiple channels,and constructing the model of"leading enterprise+ base",thus to promote the export trade of Anhui tea.