“一带一路”背景下舟山群岛旅游业发展对策研究

Study on Countermeasures for Development of Tourism in Zhoushan Islands Under the Background of “the Belt and Road”

在“一带一路”倡议背景下,我国旅游业发展迎来了前所未有的发展机遇。舟山自古就是海上丝绸之路的重要枢纽,在21世纪海上丝绸之路经济圈中占有重要位置。通过对舟山群岛旅游业的SWOT分析,提出旅游资源的特色开发、旅游地品牌建设、旅游岛精准定位、岛屿差异化发展等策略。

In the background of proposing "the Belt and Road", the development of China** s tourism industry ushered in an unprecedented opportunity. Zhoushan was an important hub of the maritime silk road since ancient times, and it still played an important role in the 21st century maritime silk road economic circle. Based on the SWOT analysis of tourism in Zhoushan Islands, this paper proposed the strategies of the exploitation of local tourism resources, the construction of tourist destination brand, the precise location of tourist islands, and the differential development of the island.