众筹模式下的高校图书馆阅读推广研究

Crowdfunding Model for University Library Reading Promotion: Paths and Elements

随着互联网的发展,众筹模式逐渐兴起,这不仅为企业拓宽了融资渠道,也为高校图书馆阅读推广开辟了新途径。图书馆阅读推广的众筹模式能有效解决图书馆资源不足等现存问题,还能吸引更多参与者投入到阅读推广中,是进行阅读推广的有效模式。本文对高校图书馆阅读推广众筹模式的实施流程、关键要素等方面进行探讨,以期为高校图书馆众筹模式的发展提供理论参考。

With the development of the Internet,the crowdfunding is gradually emerging,which not only enriches the funding channels for enterprises,but also provides a new way for university library reading promotion.As an effective model for reading promoting,crowdfunding can effectively solve the existing problem of insufficient library resources,and attract more participants to engage in reading promotion. Implementation process and key elements of crowdfunding models are discussed to provide a theoretical reference for the development of crowdfunding model for university reading promotion.