传媒生态变迁视角下的新闻业转型

Discussion on the Transformation of Journalism from the Perspective of Changes in Media Ecology

数字互联网技术改变了新闻业的生态结构,传统实体传媒的受众被动接受模式逐渐让位于数字虚拟传媒的参与互动模式。新闻生产由中心发布转向移动分享,新闻内容由客观权威转向主观碎片,新闻传输由单向等待接受转向即时互动扩散,新闻消费由成本泛化转向成本精准,新闻媒介由有限实体转向无限虚拟。传媒生态的变迁意味着新闻业的调适转型需要着眼于本体存在层面,以新闻产品质量为核心,转变新闻理念,优化新闻制度,提升新闻数字素养,重塑良好新闻生态。

Digital internet technology has changed the structure of journalism, and the audience′s passive acceptance mode of traditional physical media has gradually given way to the participation and interaction mode of digital virtual media. News production is shifting from central publishing to mobile sharing;news content is shifting from objective authority to subjective fragmentation;news transmission is shifting from one-way waiting acceptance to simultaneous interactive diffusion;news consumption is shifting from cost generalization to cost accuracy;news media is shifting from limited entity to infinite virtuality. Such changes in traditional media mean that the adjustment and transformation of journalism needs to focus on the ontological existence level, taking the quality of news products as the core, changing the news concept, optimizing the news system, improving the digital quality of news, and reshaping the superb news ecology.