19世纪西方时尚群体与传播模式

Western Fashion Group and Communication Method of 19th Century

在现代时尚体系初步成型的19世纪,时尚从欧洲传统宫廷品味教化的工具,逐渐成为时尚产业不可或缺的重要组成部分,传播媒介的作用越来越重要,成为维系时尚体系内部各要素的关键。借鉴赖利夫妇传播模式、罗杰斯创新扩散理论、香农·韦弗信息传播模式,分析19世纪女性时尚传播模式,并追溯19世纪伊始现代时尚体系逐步形成的轨迹,联系当下新兴时尚传播媒介与手段,比对并启发当下。

In 19th century, when the modern fashion system was initially formed, fashion has gradually become an indispensable part of the fashion industry from the tools of European traditional court taste and propagation. The role of the media has become more and more important, and it has become the key to maintaining the various elements of the fashion system. Referencing the Riley & Riley Model of Communication, Rogers’ Diffusion of Innovation Theory and the Shannon-Weaver model of communication, this paper analyzes the fashion communication model of women in the 19th century.In addition, this paper traces the molding and development of modern fashion system at the beginning of the 19th century, and compares with the current emerging fashion media and means to inspire the fashion brand today.