新媒体时代高校思想政治教育的创新和优化

Innovation and Optimization of College Ideological and Political Education in the New Media Era

新媒体具有数字化程度高、交流性强、内容形式丰富多样等特征,正改变着人们日常的生活环境。目前,高校思想政治教育体系也在新媒体的冲击下,出现了趣味性不强、吸引力降低等问题。因此,新时代下高校思想政治教育应积极地应对新形势,利用新媒体并在开发和创新理念下,不断丰富现代教育、教学事业,运用新媒体形式结合高校教育环境,积极地寻求增强教育的实效性措施。

New media has increasingly changed people’s daily living environment with its distinctive features of high digitization,strong interaction and rich content.At present,under the impact of new media,the ideological and political education system in colleges and universities has some problems,such as low interest and low attraction.Therefore,in order to actively respond to the new situation under the new era,under the concept of development and innovation,college ideological and political education should make the best of new media,constantly enrich modern education and teaching career,integrate new media with the education environment,and actively seek ways to enhance the effectiveness of education.