论印染传承与潍坊布玩具的“作坊化”创新发展

On Inheritance of Printing and Dyeing and "Workshop" Innovative Development of Weifang Cloth Toys

本文在对潍坊布玩具的发展现状进行考察、调研的基础上,分析了传统手工扎染、蜡染的艺术魅力与传承瓶颈,进而提出以“布艺文化个性创新”为理念的手工印染布玩具的“作坊化”推广思路:将手工扎染、蜡染与地方手工艺相结合,将布玩具的娱乐功能、礼品功能与潍坊地域特色、潍坊文化名片推广、非遗传承创新相结合,将潍坊地区旅游景点的主题布玩具定制、加工以及私人定制和印染体验相结合,将非遗文化旅游观摩与网店定制销售相结合。布玩具印染坊回归自然,产品融造型、情感于一体,融本土、民族文化于一身,不但具有欣赏价值、经济价值,还具有文化价值和“独一无二”的纪念收藏价值。

Based on the investigation and research on the development status of Weifang cloth toys, this paper analyzes the artistic charm and inheritance bottleneck of traditional hand-made tie-dye and batik, and then puts forward the promotion ideas of "workshop" of hand-dyed cloth toys with the concept of "the cloth art culture individuality innovation":combine handmade tie-dye and batik with local crafts;combine the entertainment and the gift function of cloth toys with regional characteristics and cultural name card promotion of Weifang, inheritance and innovation of intangible cultural heritage;combine theme cloth toys customization and processing of Weifang's tourist attractions with private customization and dyeing experience, combine the intangible cultural heritage tourism observation with customization and sales of online stores.Cloth toy printing dyeing house will return to the nature.Its products integrate modeling and emotion, as well as local culture and national culture, not only having appreciation value, economic value, but also having cultural value and "unique" commemorative collection value.