用户思维下传统餐饮企业提高顾客满意度研究——以A市某餐饮企业连锁店为例

Study on Improving Customer Satisfaction in Traditional Catering Enterprises under the Perspective of User Thinking——Taking a Restaurant Chain Store in A City as an Example

在互联网+的背景下,很多外卖电商平台给了消费者更多选择的同时也对传统餐饮企业提出了更高的挑战。顾客流动性增强、进店频率降低等因素,导致传统餐饮企业整体销售额下降、利润率降低。以A市某餐饮企业连锁店为例,就如何提高顾客满意度为主题进行调研分析,为传统餐饮企业加快转型、增加整体销售额和提高利润率提出应对策略。

Under the background of Internet+,many delivery e-commerce platforms provide consumers with more choices and present higher challenges to traditional catering enterprises.Factors such as increased customer mobility and reduced frequency of entering stores lead to the decline of overall sales and profit margin of traditional catering enterprises.Taking a restaurant chain store in A city as an example,this paper conducts research and analysis on how to improve customer satisfaction,and proposes countermeasures for traditional catering enterprises to accelerate the transformation,increase the overall sales volume and improve the profit margin.