摘要
Tourists are the subject of tourism activity,and it is conducive to promoting sustainable development of tourism destination by studying their behavior characteristics and tourism perception.Mugecuo Scenic Area in Kangding City,Ganzi Tibetan Autonomous Prefecture,Sichuan Province is taken as research case,and visitors and managers in the scenic area are surveyed by using semi-structured interview method.Based on survey data,the research aims to put forward corresponding policy suggestions for sustainable development of Mugecuo Scenic Area by deeply analyzing tourists’ access to information of scenic area,tourists’ travel purpose,tourists’ satisfaction with services of scenic area and willingness to revisit.
Tourists are the subject of tourism activity, and it is conducive to promoting sustainable development of tourism destination by studying their behavior characteristics and tourism perception.Mugecuo Scenic Area in Kangding City, Ganzi Tibetan Autonomous Prefecture, Sichuan Province is taken as research case, and visitors and managers in the scenic area are surveyed by using semi-structured interview method.Based on survey data, the research aims to put forward corresponding policy suggestions for sustainable development of Mugecuo Scenic Area by deeply analyzing tourists’ access to information of scenic area, tourists’ travel purpose, tourists’ satisfaction with services of scenic area and willingness to revisit.
基金
Sponsored by School-level Project of Sichuan Minzu College(XYZB18041SB)
Project pf Sichuan Provincial Education Department(16ZB0365)
