校园“僵尸车”市场调研与治理研究

Research on the Market Investigation and Management of "Zombie Cars" in Campus

在互联网经济的冲击下,风靡一时的校园单车逐渐成为遗弃在校园的“僵尸车”。“僵尸车”的管理、开发、可持续发展成为校园亟须解决的难题。论文通过实地走访、问卷调查、查阅文献等方法,在了解校园“僵尸车”现状的基础上,探索出公益性和盈利性两种管理运营模式,对推动校园单车可持续发展起到积极的推动作用。

Under the impact of the internet economy,the campus bicycle which was fashionable for a time has gradually become a"zombie car"abandoned in the campus.The management,exploitation and sustainable development of"zombie cars"have become a difficult problem to be solved urgently.Through field visits,questionnaires,literature review and other methods,this paper explores the two modes of management and operation of public welfare and profitability,on the basis of understanding the status quo of campus"zombie cars".These two management and operation modes play an active role in promoting the sustainable development of campus bicycles.