基于因子分析的城市智慧旅游评价标准研究

Study on the Evaluation Indexes for Smart City Tourism Based on Factor Analysis

通过专家访谈、问卷调查收集智慧旅游评价指标数据,利用集值统计方法对数据进行预处理,结合因子分析建立智慧旅游评价指标体系。运用多元统计方法对中原地区游客喜欢的排名靠前的河南城市进行实证分析,得到其城市智慧旅游综合因子得分。结果表明:在智慧景区服务及游客体验智慧化建设方面旅游城市洛阳表现突出。

After collection of evaluation data about smart tourism through interviews and questionnaire surveys,and adoption of set-value statistics to prepare the data,a smart tourism evaluation system is developed based on factor analysis.An empirical analysis is conducted using multivariate statistical method on tourists' favorite cities in central Henan province and comprehensive factor scores of four cities are obtained.The results show that Luoyang City performs prominently in the smart improvement of scenic spot service and tourist experience.