农产品电子商务发展中的制约因素及对策研究——以安徽省为例

On Restrictive Factors and Countermeasures in the E-commerce Development of Agricultural Products ——Taking Anhui Province as an Example

安徽省是一个农业大省,但农产品的销售问题严重制约着农民生活水平的提高。分析安徽省农产品电子商务发展中的制约因素,提出农产品电子商务的发展对策,即以茶叶为突破口,重点推动附加值与耐储性高的农产品,完善基础设施建设,推进标准化发展以及重视人才引进。

Anhui is a large agricultural province, but the sales of agricultural products seriously restricts the improvement of farmers’ living standards. This paper analyzes the constraints in the e-commerce development of agricultural products in Anhui Province, and puts forwards the countermeasures for the e-commerce development of agricultural products: using the tea as a breakthrough, focusing on promoting agricultural products with high added value and high storage stability, improving infrastructure construction, promoting standardization development, and attaching great importance to talent introduction.