校企协同创新视域下广告学专业产教融合模式探究

A Study on the Model Integrating Industry and Teaching in Advertising Specialty from the Perspective of School-Enterprise Collaborative Innovation

广告学专业是实践性较强的学科,注重学生实践能力的培养,不断拓展实践教学的宽度,特别是产教融合模式的探讨,而校企协同办学是高校产教融合的重要途径,是提升学生动手实践能力的有效方法,也是高校提高竞争力和品牌的核心内容。协同创新理论能为校企协同办学的产教融合模式提供全新的视角。

The specialty of advertising is a subject with strong practicality, emphasizing the cultivation of students’ practical ability, constantly expanding the width of practical teaching especially on the exploration of the integration of industry and teaching. School-enterprise cooperation in running schools is an important way to integrate industry and teaching, an effective way to enhance students’ practical ability, as well as the core of competitiveness and brand of colleges. The theory of collaborative innovation can provide new perspective for the mode of integrating industry and teaching by school-enterprise cooperation.