多模态话语分析的研究与应用

On the Application of Multimodal Discourse Analysis

多模态话语已成为话语发展的新形式,多模态话语分析也开始应用于各个领域。首先介绍多模态研究的兴起。其次,从理论研究和应用研究两点来对该研究所取得的成果进行解读,并通过社会符号学分析方法、交互社会语言学分析方法、认知科学分析方法,对当前多模态话语分析的流派与发展现状进行探析。进而对多模态话语分析的发展方向进行了展望,同时探求改进策略,以期避免多模态话语分析的弊端。

Multimodal discourse analysis has become a new form of discourse development, getting applied in various fields. This paper firstly introduces the rise of multimodal research;then discusses the obtained research results from the theoretical research and applied research, and analyzes the genre and status quo on its development through the analysis methods of social semiotic, interactive sociolinguistic and cognitive science;furthermore, this paper gives a preview on the development direction of multimodal discourse analysis, and explores the improvement strategy to overcome the drawbacks.