摘要
The article discusses five local stories that, without being connected to each other, tell about the socio-cultural circumstances accompanying creation of works of art that have received significant (but not the highest) recognition on a global scale. The discussion concerns three songs about cities: Torna a Surriento, Moscow Nights, and Li Beirut;a famous Soviet painting Low Marks Again;and the design features of Audi cars for the US market over the past decade. The approach to each certain artifact, be it song, painting, or the design of rear turn signals, is developed on the basis of disciplinary affiliation, whereas a discipline is more sociology, anthropology, or history of an appropriate art, than its theory. Another research method places a local context into the test tube of globalization. Experience shows that these two methods are applicable to different arts, places, and periods enriching the scientist with more detailed information about the era studied.
