视觉文化时代图像叙述中的意识形态研究

An Ideological Study of Image Narration in the Era of Visual Culture

其实人类早在原始部落时期就已经开始有图腾崇拜,长期以来,图像符号就以其高清晰度的特点向人类提供关于客观世界的各种信息。图像叙述是人类叙述行为的产物,更是视觉文化时代的产物。图像是一种叙述,任何叙述都总是无法回避地包含着某种意识形态。詹姆逊将叙述看成对社会现实矛盾的想象性投射,这种投射赋予了叙述的意识形态属性。图像叙述与意识形态在本质上是有着密切联系的,图像被建构出来的意义,背后存在着明显的意识形态内容。

Looking back on human history,we find that totem worship occurred as early as the primitive tribal period.For a long time,image symbols with their high-definition characteristics have provided human beings with various kinds of information about the objective world.Image narration is the product not only of human narrative behaviour,but also of the visual culture era.Image is a kind of narrative,and every narrative contains some ideology.Jameson regarded narration as an imaginative projection of contradictions in social reality,which endows the narrative with ideological attributes.Image narration and ideology are closely related in essence.The significance of image construction lies in its obvious ideological content beyond the image.