陕西秦岭山地户外体育服务产业发展策略研究

Study on the Development Strategy of Outdoor Sports Service Industry in Qinling Mountain, Shaanxi Province

通过文献资料法、实地考察等研究方法,分析总结陕西省体育产业、户外山地体育产业、体育服务业发展意义与问题所在。研究认为:①陕西秦岭凭借独特的地理位置和人文优势,在政策的指引下及大环境的影响下,对体育服务业发展具有积极的促进作用;②陕西秦岭体育服务业发展,应基于互联网+体育服务业融合的新发展模式;③以品牌赛事为引领,基于地区差异,打造特色体育赛事与体育服务业互动发展;④借助陕西省文化教育资源优势,培养体育服务业专门人才,服务当地体育事业发展;⑤培育一批核心企业,实现产业、市场、企业互相促进的动态持续发展。

The significance and problems of the development of sports industry, outdoor mountain sports industry and sports service industry in Shaanxi province are analyzed and summarized by means of literature and field investigation. The study believes that:①Shaanxi Qinling, with its unique geographical location and humanistic advantages, has a positive role in promoting the development of sports service industry under the guidance of policies and under the influence of the general environment;②The development of Shaanxi Qinling sports service industry should be based on the new development model of Internet + sports service industry integration;③Take the brand race as the guide, based on regional differences, create a unique sports event and sports service industry interactive development;④Take advantage of Shaanxi Province's cultural and educational resources to cultivate professional talents in sports service industry and serve the development of local sports;⑤Nurture a number of core enterprises to achieve the dynamic and sustained development of industries, markets, and enterprises that promote each other.