基于合作博弈的快递终端服务联盟构建及利益分配研究

Research on Express End Service Alliance and Profit Distribution Based on Cooperative Game

快递终端配送中自提模式的出现大大解决了“最后一公里”的问题。然而现在纷繁多样的自提点的建立,不仅大量占用资源,且其小众的自营配送形式不但增加了配送成本,也加重了交通负担。通过建立多个自提点联盟的合作博弈模型来整合末端配送资源,并分别通过Shapley值和Owen值对企业间只进行共同配送和在企业共建自提点并进行共同配送两种情况下的企业利润进行分配。结果表明,所研究的博弈分配策略能为资源整合下自提联盟企业的利益分配提供决策支持作用。

The emergence of self-pick-up mode in express terminal delivery greatly solves the problem of“the last mile delivery”.However,the establishment of numerous and diverse self-service stations not only takes up a large amount of resources,but also increases the cost of distribution and traffic burden due to its niche self-service distribution.In this paper,a cooperative game model of self-pick-up alliances was established to integrate terminal distribution resources,and Shapley value and Owen value were respectively used to distribute the profits of enterprises under the two conditions of joint distribution between enterprises and joint distribution of self-pick-up stations.The results show that the game allocation strategy in this paper can provide decision support for the benefit allocation of self-service alliance enterprises under resource integration.