双边竞争下的第三方海外仓定价决策分析

Analysis of Pricing Decisions of Third-party Overseas Warehouses under Bilateral Competition

第三方海外仓的服务定价是出口商和第三方海外仓服务商利润的重要影响因素之一。根据跨境出口商和第三方海外仓服务商交易过程,构建了一个由多个跨境电商和多个第三方海外仓组成的双边竞争跨境物流系统。以出口商和第三方海外仓利润最大化为目标建立了三阶段博弈模型,比较了双方在非合作决策和合作决策时第三方海外仓服务定价的均衡策略。研究结论表明,合作决策时二者的利润、总利润都得到提高,为第三方海外仓的服务定价、服务水平决策、出口商的产量决策提供了参考。

The pricing of services for third-party overseas warehouses is one of the important factors affecting the profits of exporters and third-party overseas warehouse providers.Based on the cross-border exporters and third-party overseas warehouse service transactions,a bilateral competitive cross-border logistics system consisting of multiple cross-border E-commerce and multiple third-party overseas warehouses was constructed.A three-stage game model was established with the goal of maximizing the profit of exporters and third-party overseas warehouses,and comparing the equilibrium strategies of third-party overseas warehouse service pricing in non-cooperative decision-making and cooperative decision-making.The conclusions of the study show that both the profit and the total profit of the cooperative decision-making are improved,which provides a reference for the service pricing of third-party overseas warehouses,service level decision-making,and exporter's output decision.