全媒体视域下区域出版产业竞争力培育路径

Research on the Cultivation Path of Regional Publishing Industry Competitiveness from the Perspective of All-media

出版业是我国文化产业的重要组成部分,提高出版业的竞争力不仅能推动区域文化产业发展,还能促进出版产业的转型升级,乃至文化产业的体制改革.在全媒体视域下,衡量区域出版产业的发展现状,并立足媒体融合的视角构建一套标准、科学的出版产业竞争力评价体系,对区域出版产业竞争力进行立体测量和评估.文章以新的立场和视角分析阐述区域出版产业竞争的影响因素,并借助相关学科理论论述构建区域出版产业竞争力的培育模式.

Publishing industry is an important part of China’s cultural industry. Improving the competitiveness of publishing industry can not only promote the development of regional cultural industry, but also promote the transformation and upgrading of publishing industry, and even the reform of cultural industry system. From the perspective of the whole media, we should measure the development status of regional publishing industry, and construct a set of standard and scientific evaluation system of the competitiveness of regional publishing industry from the perspective of media convergence. We can measure and evaluate the competitiveness of regional publishing industry stereoscopically. From the perspective of the whole media, we can analyze and elaborate the region from a new standpoint and perspective. The influencing factors of publishing industry competition and the cultivation mode of regional publishing industry competitiveness are discussed with the help of related disciplines theory.