网络意见领袖在数字阅读推广服务应用中的现实逻辑、价值与路径

Realistic logic, value and path of network opinion leaders in the application of digital reading extension service

文章分析了互联网时代借助网络意见领袖推广数字阅读的必要性,并根据数字阅读推广服务中阅读推广渠道较少、辐射用户单一、品牌意识不强等现状,提出打造网络意见领袖在创新阅读推广服务模式、加强信息多元交流和提高阅读服务效果的现实意义,进而从拓展推广渠道、提升影响范围、完善服务功能和提高专业素养4个角度,提出网络意见领袖在数字阅读推广服务应用中的发展路径。

This paper analyses the necessity of promoting digital reading with the help of network opinion leaders in the Internet era. According to the status quo of the digital reading promotion service, such as fewer channels of reading promotion, single radiation users and weak brand awareness, it is proposed to create network opinion leaders in innovating the service mode of reading promotion and strengthening the multi- communication of information. The practical significance of streaming and improving the effect of reading service is discussed, and then the development path of network opinion leaders in the application of digital reading promotion service is put forward from four perspectives: expanding the channels of promotion, improving the scope of influence, perfecting the service function and improving professional accomplishment.