伦理型企业文化的人性视角解析与商业生态系统的构建

A Human Perspective on the Ethical Enterprise Cultureand the Building of Business Ecosystem

2008年爆发的全球金融危机尽管已经过去十年,其隐含的道德危机对当今的企业依然具有深刻的启示意义。可以说,这场危机的发生在很大程度上是人性的弱点未能正确应对利益冲突的结果。由此,它也凸显出伦理型文化的培育不仅对于企业自身,而且对整体商业生态系统的健康发展都是至关重要的。换言之,在经济高度一体化的21世纪,为股东创造高回报不应被视为企业的终极目标,而社会价值的实现才是它们应当肩负的长期使命。

Ten years after the outbreak of the 2008 global financial crisis, the moral lessons that lie behind are still edifying to the corporate world today. To a large extent, the crisis is a result of the failure of human weakness in dealing with the multiple conflicts of interest. In turn, it also demonstrates that the cultivation of an ethical culture is crucial not only to enterprises themselves, but also to the healthy development of the entire business ecosystem. In other words, in the 21st century of highly integrated economy, generating decent return for shareholders should no longer be viewed as the ultimate goal of enterprises, but the fulfillment of their social value is an inescapable mission over the long term.