“互联网+”背景下校园营销模式创新研究——以象牙塔正装为例

Research on Campus Marketing Model Innovation under the Background of Internet+ ——Take the Ivory Tower as an Example

在社会市场经济快速发展视域下,大学生俨然成为我国市场经济的重要组成部分.将校园营销纳入电子商务体制,是互联网+环境下顺应社会发展趋势的关键选择.本文以象牙塔正装为例,深入剖析互联网+的特征及含义,探析传统校园营销所存在的问题,提出基于互联网+的创新校园营销策略,以期促进我国校园营销市场的发展.

Under the rapid development of social market economy, college students have become an important part of China’s market economy. Incorporating campus marketing into the e-commerce system is a key choice for adapting to the social development trend in the Internet+ environment. Taking the ivory tower as an example, this paper deeply analyzes the characteristics and meaning of Internet+, analyzes the problems existing in traditional campus marketing, and proposes an innovative campus marketing strategy based on Internet+, in order to promote the development of China’s campus marketing.