自媒体时代少儿图书出版微信公众平台建设研究——以内蒙古少年儿童出版社为例

Research on the Construction of WeChat Public Platform for Children’s Book Publishing in Media Times ——Take Inner Mongolia Children’s Publishing House as an Example

以内蒙古少年儿童出版社微信公众平台运营模式为例,探析少儿图书出版微信公众平台的运营现状及其存在的问题,对出版社微信公众平台发展提出相应的对策建议,以期更好地发挥微信公众平台在出版社内容传播、市场营销等方面的优势和作用,助力民族地区传统媒体与新兴媒体的深度融合发展.

Taking the operation mode of WeChat public platform of Inner Mongolia Children’s Publishing House as an example, this paper analyzes the operating status and existing problems of WeChat public platform of children’s book publishing, and puts forward corresponding countermeasures to the development of WeChat public platform of publishing house, so as to give full play to the advantages and role of WeChat public platform in publishing house content dissemination, marketing and other aspects, and to help the development of traditional media and emerging media in ethnic areas.