摘要
At 7 p.m. sharp on September 9, Fang Lu finished her dinner and opened Taobao Live app on her smartphone. She had been waiting for a live stream by Viya, a so-called Key Opinion Leader (KOL) who recommends and sells things on Taobao. Identifying herself as one of Viya’s Women, Fang Lu is quick to buy whatever Viya promotes.
