Fairclough三维分析模型下的话语分析——以江西企业“走出去”通事语言为例

Discourse Analysis under Fairclough 3D Analysis Model——Taking the language of “going out” in Jiangxi enterprises as an example

“一带一路”倡议背景下,江西企业“走出去”取得巨大成绩。如何利用通事语言降低跨文化冲突带来的经营风险,成为江西企业“走出去”必须认真面对且亟待解决的重要课题。本文以江西企业“走出去”通事语言为例,借鉴Fairclough三维分析模型,从描述、阐释和解释三个阶段进行话语分析,从而证实Fairclough三维分析模型具有适用性和解释性,也为江西企业“走出去”通事语言问题研究提供新思路。

Abstract: Under the background of the “Belt and Road Initiative”,Jiangxi enterprises have made great achievements in “going out”. How to use the language of communication to reduce the operational risks brought about by cross - cultural conflicts has become an important issue that must be seriously addressed and urgently needed for Jiangxi enterprises to “go global”. Taking the language of “going out”in Jiangxi as an example,the Fairclough three - dimensional analysis model is used to analyze discourse from three stages of description,interpretation and explain. This proves that Fairclough’s three - dimensional analysis model has applicability and interpretability, and also provides new ideas for the study of the language problem of Jiangxi’s “going out”.