中国商业模式研究的热点及前沿

The Hot Spots and Study Frontiers of Business Model Research in China

以CSSCI数据库中1999-2018年间的商业模式文献为基础,对中国近20年研究的时间分布、核心作者以及来源期刊等进行文献计量分析,利用Citespace软件绘制商业模式研究的知识图谱,分析其知识基础、研究热点与演进趋势等。研究发现,中国情景下的商业模式研究可分为萌芽阶段(1999-2005年)、稳步发展阶段(2006-2011年)和快速增长阶段(2012-2018年),主要围绕商业模式、商业模式创新、数字出版、价值创造和案例研究等聚类展开探讨,遵循着由简单现象描述向复杂机理探究转变的演进过程。最后,对商业模式未来研究方向进行了展望。

The business model has attracted extensive attention from domestic scholars and rich research results have been produced. Based on the 1999-2018 business model papers in the CSSCI database, the paper analyzes the time distribution, core authors and source journals of Chinese research in the past 20 years, and uses Citespace software to draw knowledge maps of domestic business models and analyzes their knowledge foundation, research hotspots and evolution trends. Results show that the business model research in China can be divided into the germination stage (1999-2005), the steady development stage (2006-2011) and the rapid growth stage (2012-2018), and focuses on the clusters of business models, business model innovation, digital publishing, value creation, case studies and so on, and follows the evolution from simple phenomenon description to complex mechanism exploration. Finally, the future research direction of the business model is forwarded.