品牌出海,货通全球——跨境电商选品分析

Disseminating Brands Abroad and Products Worldwide——Analysis of Cross-border E-commerce Quality Product Selection

2019年中国跨境电商卖家如何获得更多的市场机会,最本质的还是产品和选品的问题。建立品牌,准确把握选品,有助于跨境电商贸易更好地获得市场认可,做到品牌出海,货通全球。本文首先提出品牌出海是未来跨境电商的必然,然后从三个方面具体分析了选品是品牌出海的第一把钥匙:选品的维度分析、选品的季节分析、选品的参数分析。最后提出品牌化之路不是一蹴而就,可多加探索。

For Chinese cross-border ecommerce companies,to gain more market opportunities,the essential matter lies in quality products and product selection in 2019.Setting up a brand and making good decisions on product selection will help cross-border e-commerce companies obtain better market recognition,and disseminate the brands abroad and products worldwide.The paper first points out that disseminating brands abroad is the necessity of the future development of cross-border e-commerce.Then it analyzes the key of dissemination-product selection from three aspects:multidimensional analysis,seasonal analysis and parameter analysis.Finally,this paper puts forward that to disseminate products worldwide is a tough task,so it is indispensable for Chinese companies to explore more approaches.